Knix, FIRST LIGHT COLLECTION
Art Direction
Knix — a global retailer specializing in women’s intimates — launched a collection of new colours for their January 2022 drop. As an antidote to the long, dark days of winter, we created a campaign that brought to life the comfort of a warm sunset and the promise of brighter days ahead.
Underwear Launch: Campaign Conceptualization, Lifestyle Photography, E-Commerce Photography, Design Direction, Social Content, Email, Facebook Ads, In-store Signage
Plaza Studio, PLAZA BAG
Art Direction
To celebrate the launch of Plaza bag — a low-volume, ethically made handbag — Plaza Studio launched a campaign designed to illustrate the intimate moments one might encounter during the production and daily use of the product.
Handbag Launch: Concept Development, Lifestyle Photography, E-Commerce Photography, Social Content, Email, Facebook Ads, Print Materials, Artist Collaborations
Enroute, DIVERSION
Creative Direction
Diversion is a cycling club and lifestyle brand launched by Enroute.cc — Canada’s premium cycling retailer — in collaboration with global cycling apparel brand MAAP. Created as an alternative to the rigid cycling brands of yesterday, Diversion has a flair for the different.
Cycling Club Launch: Branding, Lifestyle Photography, Social Media, Apparel Design
OEM CARE
Photography
On Earth Momentarily is an LA-based wellness brand that produces a selection of health products designed to promote care and connection.
Product Photography: Concept Development, Set Design, Lighting, Editing
Knix, LOVE YOUR SHAPEWEAR
Graphic Design
As disruptors in their category, Knix launched their Love Your ShapeWear collection featuring nude photography and all different bodies with one simple message - wear it, or don’t. We love your shape either way.
Product Launch: Graphic Design, Layout, Typography
Knix, MISCELLANEOUS
Art Direction
An assortment of additional favourites from my time at Knix :)
Misc Content: Campaign Development, Lifestyle Photography, OOH, Instore Design
Knix, WAFFLE COLLECTION
Art Direction
With the expansion of their loungewear collection, Knix created a warm and contemporary lifestyle campaign that featured Siff Haider, a prominent influencer in the health and wellness space.
Product Launch: Concept Development, Lifestyle Photography, E-Commerce Photography, Design Direction, Social Content, Email, Facebook Ads, In-store Signage